8 Tips for Small Business Web Design
If you’re running a small business and you’ve decided it’s time to get your own website, then you’re making a great decision. With more and more consumers turning to the internet to do business, there’s never been a better time to improve your web presence, regardless of the product or service you’re selling.
Even if you don’t consider yourself an expert with web design don't worry there’s no need to panic. In this guide, we’re going to give you several key small business web design tips that’ll soon have you up and running with a fantastic new website. With this in mind, let’s take a closer look at some tips.
Tip 1 – Use basic SEO
One of the cheapest and easiest ways to win new customers online is through the use of SEO. Now, while you may not have a huge budget to invest in elaborate SEO campaigns, you can certainly afford to get the ‘on page’ SEO correct.
The first thing to do is make good use of your ‘target keywords’ (which are the words people will be typing into the search engine to find your website). Make sure to add these words at the beginning of your title tag, and it’s also worth writing up a nice ‘meta description’ which will be shown in the search engines. If you get these basics right, then you’ll have a much better chance of showing up in the search engines when people search for keywords that are related to your business.
Tip 2 – Use professional branding
If you want to give a professional image online, then it’s important to make full use of professional branding. This means your website needs to proudly show your company logo, as well as have relevant color themes and customized headers.
Nothing screams ‘amateur’ more than a poorly designed website that uses generic templates – so make sure you build something special and unique that does your small business justice. If you don’t have the required skill set, then it’s really worth hiring a top notch designer to create something fantastic for you.
Tip 3 – Don’t forget your contact details!
Making sure you’re easy to contact is essential if you want to run a successful business. With this in mind, it’s always smart to provide your website visitors with multiple ways to get in touch. This means you should have an email address, a telephone number, and a physical address. It’s also useful to install a contact form, which makes it easy for visitors to send you messages without leaving your webpage.
Tip 4 – Make your page comfortable to read
While it may be fun to play around with different fonts and colors, it’ll ultimately give you a very unprofessional look unless you really know what you’re doing. Because of this, it’s always best to choose simple, clear, and easy to read fonts that won’t slow your visitor down when it comes to learning what you offer.
In addition to this, you’ll want to make sure your website is very simple to navigate. For example, your visitor shouldn’t have to struggle to learn more about the products or services you sell, and it should also be very simple to find your contact details.
Tip 5 – Add relevant content
Ensuring there’s actually something worth reading on your website will go a long way towards improving your reader retention, and ultimately showing your expertise in your chosen field. If your website has multiple articles and guides that provide quality information, then you’ll be able to show your potential customers that you’re a company they can trust.
However, if your website seems sparse and unfinished, it won’t inspire much confidence in your visitors!
Tip 6 – Don’t forget your call to actions
Remember that your website isn’t just a digital brochure – it can actually become a fundamental aspect of your overall lead generation process. One of the keys to closing any sale is to always ask the person to perform an action, whether that’s to call up for a free quote – or to get their wallet out right now. Either way, it’s a smart idea to include a call to actions throughout your website content, so your visitor knows what it is you want them to do.
Tip 7 – Keep it simple
One of the most effective ways to succeed with small business web design is to keep everything as simple as possible. Just take a look at Google – who are a billion dollar company at the cutting edge of the web. Realize how simple and uncomplicated their home page really is. While you may need to add a little more information to your pages, there’s no denying the power of keeping things simple and uncomplicated for your reader.
Also, it’s worth keeping in mind that most people browse the web with multiple browser tabs open, and there’s always something interesting just a few clicks away. With this in mind, you want to keep your website simple and clear, so no distractions that slow your reader down.
Tip 8 – Show testimonials
When you’re building a small business website, it’s vital to show your readers why your product or service is a trustworthy and credible option. By having a dedicated page of testimonials and user reviews, you’ll give your customer a good idea of what they can expect when they work from you.
Including these kinds of trust elements, are very important – especially online – where there’s always another business offering a similar product or service, so your customer needs to know which is more trustworthy business out of the many options they’re facing.
Overall, small business web design doesn’t have to be complicated – but it pays to know what you’re doing. If you’re unsure about any aspect of small business web design, then it’s a good idea to contact a professional and let them build your web presence for you. Ultimately, this will result in a very professional result that’s sure to earn back your investment when you start seeing hundreds of new customers who found you online.